When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
Client Brief
Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
Supercharge Your Content Strategy
Feel free to test this content on your social media sites to see whether it works for your community. Discover how AI-powered content can elevate your brand across social media and digital platforms. Try it risk-free and see the impact on your audience engagement.
Newsrooms across Latin America are pioneering low-cost, high-impact AI tools to streamline editorial work and unlock new formats, as shown in the first LATAM Newsroom AI Catalyst programme run by WAN-IFRA and supported by OpenAI. Over three months, 16 newsrooms from eight countries developed AI prototypes tailored to their specific…
The Dallas Morning News, one of the last major family-owned newspapers in the US, has been sold to Hearst for $74.9 million. The deal, approved unanimously by both companies’ boards, will see shareholders of DallasNews Corporation receive $14 per share in cash, a 219% premium on the company’s closing price…
The BBC has published a detailed account of its approach to artificial intelligence and, separately, how it is experimenting with the technology, pledging to use it in ways that uphold public trust and editorial standards. The move is part of a growing effort by the broadcaster to be transparent about…
Global: Invacare’s 2025 Move for Mobility campaign engaged over 400 participants across 15 countries, raising nearly £20,000 to provide 251 wheelchairs to remote communities, reinforcing its six-year partnership with Free Wheelchair Mission and commitment to improving independence for people with disabilities worldwide.Mobility solutions provider Invacare has once again demonstrated its…
Condé Nast has taken full control of Wired Middle East, bringing the title in-house after five years under licence with Dubai-based publisher Nervora. The move expands the New York-based publisher’s presence in the region and signals a deeper commitment to covering science, technology and innovation in the Middle East. Wired…
Fortune magazine is ramping up its use of artificial intelligence in news production with a new editorial push called Fortune Intelligence, aimed at accelerating breaking news coverage while maintaining human editorial oversight. The initiative, first reported by Semafor, will be led by Nick Lichtenberg, a former Fortune editor who returns…
Get in Touch
Looking for tailored content like this?
Whether you’re targeting a local audience or scaling content production with AI, our team can deliver high-quality, automated news and articles designed to match your goals. Get in touch to explore how we can help.
© 2025 Engage365. All Rights Reserved.