When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
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This week I had the pleasure of joining FT Strategies’ AI and the Future of Content event at their central London offices. They brought together leaders from across the publishing industry to debate how AI is reshaping the business of content – and what comes next. The discussion was wide-ranging…
Italy’s communications regulator Agcom has ordered Meta to pay more than €9 million to GEDI, the publisher of La Repubblica and La Stampa, for the use of its news content on Facebook during 2022. The ruling, announced on 10 July, is the first in Italy to compel a major tech…
Australia’s forthcoming ban on social media for under-16s is emerging as a defining moment for Generation Alpha, with new research showing how young people are responding to the proposed restrictions – and how complex the issue has become for regulators, parents and platforms. A global study by GWI of over 20,000…
A year ago The Defiant, a media company focused on decentralized finance (DeFi), partnered with DeepNewz to integrate AI-generated news into its editorial workflow. The collaboration has reshaped its content strategy, showing how AI can augment journalism rather than replace it, according to a recent post from The Defiant. With…
Journalists at Politico and E&E News have entered arbitration with management over claims that the company breached AI-related protections in their collective bargaining agreement. It is one of the first significant tests of enforceable AI rules within a newsroom. The PEN Guild, representing journalists at the two outlets, secured contract…
Australia’s biggest magazine publisher, Are Media, is on the market after its private equity owner Mercury Capital confirmed plans to sell the business it acquired five years ago. Are Media was created through the merger of Bauer Media and Pacific Magazines, once fierce rivals and together the dominant force in…
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