When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
Client Brief
Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
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Google is in discussions to license content from news publishers for use in its artificial intelligence products, according to a report from Bloomberg. The move marks a shift in how the tech giant engages with the media industry, which has raised concerns over the use of journalistic content to train…
The Daily Mail has announced that all of its digital platforms – including MailOnline – will operate under a single masthead: Daily Mail. The move is designed to eliminate reader confusion and unify its global digital output under one of the most recognised names in media. Alongside the rebrand, the company has…
Steven Bartlett, host of The Diary of a CEO, is experimenting with AI to expand the limits of podcast production. His company, FlightStory Studio, has launched 100 CEOs with Steven Bartlett, a series that uses AI voices and animation to deliver scripted episodes telling the stories of prominent business figures…
Three small newsrooms in Argentina have shown how AI tools can help local journalism thrive – even in financially constrained settings – by enhancing editorial quality, deepening community engagement and improving operational efficiency. As part of a project led by the regional press association ADIRA and tech company N-Media, the…
Media24’s transformation into a digital-first publisher has gathered pace under the leadership of Jerusha Raath, who returned to the company in late 2024 as publisher of News24. With a background that blends editorial experience and commercial strategy, Raath has quickly become the driving force behind the group’s reinvention. Speaking to…
Reach plc, the UK’s largest news publisher, has signalled a decisive shift toward building digital subscriptions, reversing its long-standing aversion to reader payment models. The move follows the Daily Mail successful introduction of a subscription model for Mail Online and The Sun deciding to try again with a reader revenue…
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