When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
Client Brief
Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
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News Corp will launch a new daily newspaper in Los Angeles in early 2026, expanding its New York Post brand to the West Coast for the first time. The move, first reported by Axios, marks a bold bet on print and digital journalism in a region where local newsrooms have…
Axel Springer has acquired Hamburg-based ad tech firm cmmrcl.ly, deepening its push into programmatic social media advertising and signalling a sharp acceleration of CEO Mathias Döpfner’s strategy to reshape the company around direct audience relationships, first-party data and AI. The deal gives Axel Springer full ownership of a platform already…
Welt TV, owned by Axel Springer, has launched its first AI-generated news programme. The five-minute bulletin, focused on developments in artificial intelligence, is hosted by a synthetic avatar modelled on a real-life reporter, Paul Klinzing. Most of the show’s script and editorial decisions are machine-generated. The avatar opens with a…
Gannett is cutting costs by $100 million and revamping its subscription strategy as it seeks to steady its finances following a difficult start to 2025. The largest newspaper chain in the United States reported second-quarter revenue of $584.9 million, down 8.6% compared with the previous year, but turned a profit…
Amazon will pay The New York Times up to $25 million a year under their recently signed multi-year content licensing agreement, according to a report in The Wall Street Journal. The deal, which was first announced in May without financial terms, allows Amazon to use short excerpts and summaries of…
Google has launched its AI-powered search tool, AI Mode, in the UK, the third country to receive the feature after the United States and India. The tool uses the company’s Gemini 2.5 model to generate conversational, article-style answers within search results. Available via a new tab on desktop and integrated…
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