Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

OpenAI’s new web browser, ChatGPT Atlas, marks a significant evolution in how users interact with the internet, blending traditional browsing with advanced artificial intelligence to create a proactive, context-aware assistant embedded directly within the browsing experience. The browser is currently available for macOS, with Windows, iOS, and Android versions promised soon. Atlas is designed not just to show the web but to understand, summarise, and assist users actively as they navigate various sites, offering a glimpse into the future of digital interaction. Upon installation, Atlas quickly imports browsing data such as bookmarks and history from other browsers, providing a seamless…

British philanthropist Lynn Forester de Rothschild is preparing to sell her family’s entire 26.7 per cent stake in The Economist Group, in what would be the most significant ownership shift for the publisher in a decade. The holding includes around 20 per cent of the voting shares – the maximum…

Bari Weiss, founder of The Free Press, has been appointed editor-in-chief of CBS News following Paramount Skydance’s $150 million acquisition of her digital media platform. Weiss, 41, will report directly to David Ellison, CEO of Paramount Skydance. The newly created role marks a major shift in the network’s leadership and…

Matt Murray, executive editor of The Washington Post since June 2024, has insisted that owner Jeff Bezos has shown “zero meddling” in the newsroom’s operations during what he calls a “massive transformation” of the newspaper. In a rare interview with the newsletter Status, Murray said the Post remains committed to…

Elon Musk has announced Grokipedia, an AI-powered encyclopedia intended to challenge Wikipedia’s dominance as the internet’s free knowledge hub. The project is part of Musk’s wider xAI venture and builds on the Grok platform integrated with X (formerly Twitter). Grokipedia aims to replace static, volunteer-edited pages with a dynamic, conversational…

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OpenAI has unveiled Sora 2, its latest AI model for video and audio generation, alongside a new TikTok-style app called Sora that places AI-made clips directly into social feeds. The app, initially invite-only in the US and Canada on iOS, will expand gradually as the company manages high computing demands…

Germany’s culture minister, Wolfram Weimer, is preparing to introduce a digital levy aimed squarely at major technology companies such as Google. He said the measure could generate billions in revenue while bringing the platforms under German press law, ensuring they contribute fairly to the country’s media system and do not…

Journalism is no longer at risk of decline – it is already in crisis, according to Peter Vandermeersch, former publisher and CEO of Mediahuis Ireland. Speaking at the International News Media Association’s European News Media Conference in Dublin, he warned that the disappearance of print and the dominance of digital platforms…

Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…

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