Atis to reach 15 London sites this summer as Southbank opens with steep launch discounts

Atis will open its Southbank site on 26 August 2025 — the first of three rapid London launches that the fast-growing food-to-go brand says will take it to 15 capital outlets by the end of the summer. The riverside opening includes heavy promotions (free bowls for the first 100 customers and 50% off bowls and plates 11:00–15:00, 26–31 August), while the group has also launched a catering arm to diversify revenue beyond walk-in trade.

atis, the fast-growing, health- and community‑focused food-to-go brand, has announced a fresh wave of openings in London this late summer, starting with atis Southbank on 26 August 2025. According to Hospitality & Catering News, the Southbank site will open close to the Thames and will run launch promotions — the first 100 customers will receive a free bowl or plate and there will be 50% off bowls and plates between 11:00–15:00 from 26–31 August — as the company seeks to drive immediate footfall to the new riverside location. The company describes its food offering as “build‑your‑own” bowls alongside chef‑curated plates intended for quick lunches, grab‑and‑go dinners or picnics by the river.

The Southbank opening is the first of three London sites slated for rapid rollout, with further sites planned in September at King’s Cross and North Audley Street. The company says the programme will leave it operating 15 London locations by the end of summer — a claim that sits alongside publicly available location listings and recent press coverage that chart atis’s swift rollout across the capital. The brand’s customer service location page confirms a multi‑site footprint that already includes outlets such as Old Street, Eccleston Yards, Notting Hill, Canary Wharf, Borough Yards, Regent Street, Eastcheap, Moorgate, Covent Garden and Mayfair. Independent reporting earlier in 2025 also records a Battersea riverside opening on 30 June, described as the group’s eleventh London outlet, underscoring how quickly the estate has expanded in recent months.

Eleanor Warder, co‑founder of atis, framed the expansion in energetic terms in the company’s messaging, saying to Hospitality & Catering News that “healthy eating should never be dull — it should be bold, vibrant and full of energy,” and describing Southbank as “the next step” in bringing that proposition to Londoners. That language reflects the brand’s positioning as a flavour‑forward alternative to conventional fast food; editorially, it is worth noting this is the company’s characterisation of its offer rather than an independent assessment.

Alongside bricks‑and‑mortar growth, atis has broadened its commercial model. In June 2025 the company launched “Atis Catering Feasts”, a group catering arm aimed at five‑plus covers and available from multiple central London sites. Reporting on the catering launch explained ordering mechanics (via Ordit with a minimum spend) and highlighted exclusive dishes for larger orders; the co‑founder described catering as “a natural next step” for the business. The catering move signals an attempt to diversify revenues beyond walk‑in lunchtime trade and capitalise on corporate and group catering demand in central London.

Design and rollout detail have also featured in coverage of the openings. Retail Times reported that the Battersea site’s interior was designed by Daytrip Studio and that opening offers there mirrored the promotional approach used at other launches. Industry newsletters tracking the brand’s progress have additionally flagged further development sites — including Monument, Moorgate and another North Audley Street location — and noted that the group is exploring regional opportunities beyond London, suggesting the current wave of openings is part of a broader growth strategy rather than isolated one‑offs.

Taken together, the announcements and recent openings paint a picture of an aggressively expanding small chain positioning itself in the “real food to go” segment that has gained traction in central London. The company’s own press materials emphasise growth since its 2019 founding and present the Southbank launch and catering offer as natural extensions of that trajectory. While promotional offers and riverside locations are likely to generate immediate curiosity and footfall, the long‑term test for the brand will be sustaining repeat custom and profitable trading as competition in the healthy fast‑casual market remains intense.

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Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
8

Notes:
The narrative is recent, dated 9 August 2025, and reports on Atis’s planned expansion to 15 London locations by the end of summer. The earliest known publication date of similar content is 20 February 2025, when Atis announced the opening of its Covent Garden flagship store. ([a1retailmagazine.com](https://www.a1retailmagazine.com/new-stores/salad-bar-atis-to-open-new-flagship-store/?utm_source=openai)) The report includes updated data on new locations and promotional offers, indicating a higher freshness score. However, the narrative is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content does not appear to be republished across low-quality sites or clickbait networks. No earlier versions show different figures, dates, or quotes. The article includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.

Quotes check

Score:
9

Notes:
The direct quote from co-founder Eleanor Warder, “healthy eating should never be dull — it should be bold, vibrant and full of energy,” appears to be original, with no identical matches found online. This suggests potentially original or exclusive content. No variations in wording were noted.

Source reliability

Score:
7

Notes:
The narrative originates from Hospitality & Catering News, a reputable industry publication. However, the report is based on a press release from Atis, which may indicate a lack of independent verification. The report does not include independent assessments or third-party confirmations, which could enhance reliability.

Plausability check

Score:
8

Notes:
The narrative’s claims about Atis’s expansion plans are plausible and align with previous reports of the brand’s growth. The promotional offers mentioned are consistent with typical marketing strategies for new store openings. The language and tone are consistent with the region and topic, with no inconsistencies noted. The structure is focused and relevant, with no excessive or off-topic details. The tone is professional and resembles typical corporate language.

Overall assessment

Verdict (FAIL, OPEN, PASS): OPEN

Confidence (LOW, MEDIUM, HIGH): MEDIUM

Summary:
The narrative is recent and includes updated data, indicating a higher freshness score. The direct quote from co-founder Eleanor Warder appears to be original, suggesting potentially exclusive content. However, the report is based on a press release from Atis, which may indicate a lack of independent verification. The claims about Atis’s expansion plans are plausible and align with previous reports of the brand’s growth. Given the reliance on a press release and the lack of independent verification, the overall assessment is ‘OPEN’ with a medium confidence level.